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Toledo Brand


Making it since 1795.

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Toledo Brand


Making it since 1795.

Project: Toledo Region Brand
Client: Northwest Ohio Brand Council
Agency: North

Brand slogan with a dual meaning–“make something” (a product or service) and to “make it” (successful, fulfilling life). New messaging updates the "manufacturing economy" mindset to include quality of life as a value. 

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Industry vs. lifestyle


“Make Something” (product, service, etc.) & “Make It” (successful, fulfilling life).

Industry vs. lifestyle


“Make Something” (product, service, etc.) & “Make It” (successful, fulfilling life).

The hashtag #itmatterswhereyoumakeit has become popular with the cool kids, area businesses, and local government officials.