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Toledo Brand


Making it since 1795.

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Toledo Brand


Making it since 1795.

Project: Toledo Region Brand
Client: Northwest Ohio Brand Council
Agency: North

Brand slogan with a dual meaning–“make something” (a product or service) and to “make it” (successful, fulfilling life). New messaging updates the “manufacturing economy” mindset to include quality of life as a value, assisting local companies in retaining and attracting talent to the region. The campaign features a design system combining a custom icon set with real-life moments to create a brand voice that is undeniably Toledo.

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Industry vs. lifestyle


“Make Something” (product, service, etc.)
&
“Make It” (successful, fulfilling life).

Industry vs. lifestyle


“Make Something” (product, service, etc.)
&
“Make It” (successful, fulfilling life).

The way-too-long hashtag #itmatterswhereyoumakeit has become popular with the cool kids, area businesses, and local government officials.