Project: Toledo Region Brand
Client: Northwest Ohio Brand Council
Agency: North

Brand slogan with a dual meaning–“make something” (a product or service) and to “make it” (successful, fulfilling life). New messaging updates the “manufacturing economy” mindset to include quality of life as a value, assisting local companies in retaining and attracting talent to the region. The campaign features a design system combining a custom icon set with real-life moments to create a brand voice that is undeniably Toledo.